Intellĭgo – Semantic Enterprise Content Manager (en)

di Dan Pejeroni [Infosphere]

EnIntellĭgo, intellĭgis, intellegi, intellectum, intellĭgĕre

tr. III coniug.| v. tr. III conjug.| tr. v. III conjug.

intendere (v.tr.); apprendere (v.tr.); capire (v.tr.); comprendere (v.tr.);  accorgersi (v.pron.); afferrare (v.tr.).


web-semanticoIn the last years, due to the revolution introduced by the mobile devices, we have witnessed a profound revolution of the web. The need to separate the content from its presentation has become a priority, if nothing else, to be able to adapt the format of the pages to the display capabilities of the different devices, which currently range from large information screens to huge advertising LCD, down to the tiny wearable devices, passing through the today ubiquitous smartphones and tablets. Furthermore, the independence of the content is a prerequisite for an efficient translation to suit the many languages and cultures , for an audience that has become global.

Even the Internet surfing habits of the users, in a web increasingly Google centric, are rapidly changing. In mobile devices, the apps have almost completely replaced the browser, enough to force the operators of specialized portals to develop apps and deliver their content to them. Even for this purpose, it is essential to have a pure content.

Tim Berners Lee , the father of the world wide web, launched in 2001 the idea of turning it into a large base of universal knowledge, introducing the concept of the semantic web. The idea was to replace in the web, the too rigid hyperlink, with semantic links applied to content and, above all, provide them with meaning.

In October 2014, with the publication by the W3C, of the recommendation on the HTML5, with the simultaneous adoption by the major browser developers and the Google search engine, materialized the concrete possibility to the realization of  the Lee’s dream.  In fact, HTML5 comes with a marked orientation to semantics , based on a new generation of meta tags : microdata which, if properly applied to the content, can give them meaning. But, again, you must have pure content.

rich-snippets-infoGoogle with the latest Hummingbird algorithm, uses semantic tags to produce much more precise SERPs, enhance the more valuable content and provide them to the users with related information and Snippets, which often make unnecessary the use of the website that hosts that content. Increasingly, instead of calling the url of a website to get information from it, we seek and obtain, directly from a Google search, the final information. This will move the focus from the web portal to the specific content (that is news , a sports result , the price of a product , the profile of a person or the history of a monument).

To take advantage from the opportunities that this incredible technological evolution is making available, we need pure content, to enrich with semantic information, to make them available in many languages, filtered according to the user’s profile and fit them, time to time, to his device.

The traditional CMS ( Content Management System), give little help in this area, as they are not able to operate such a precise distinction between the content and its presentation.

Intelligo was developed based on all these considerations and on this basis, to develop an engine for creation and management of quality content publishing, to be supplied to the traditional portals and websites , as well as to the apps of smartphones and tablets, using common REST services. The information can be enriched with micro data and linked data, filtered by rules and translated into all the languages of the world. The presentation can be applied using CSS3 style sheets . The Google search engine , thanks to the semantic microdata, is able to interpret in an optimal manner the content of Intelligo , providing best placements in SERP and controlled Snippets.

The Intelligo solution

Intelligo is a EMS (Enterprise Content Management) massively multilingual, designed to provide a complete separation between the content and their typographic or multimedia presentation. For the management of the structural aspects and graphics, it can operate in conjunction with leading open source CMS (WordPress , Drupal , Joomla). It also allows the content enrichment with semantic tags and microdata , according to the standards Schema.org and RDF .

diapositiva2
In Intelligo “the content is pure”, as being independent of fonts, colors, capital letters, as well as its translation in multiple languages and it is a value, as re-usable and meaningful. This feature is the base of the publishing and the web of the future (multimedia publishing and the semantic web), but even now it is possible to exploit the possibilities in terms SEO with Google, getting for our web pages, better SERP positioning and more effective snippets. In addition, the reuse of the meaningful sentences allows significant savings in term of costs for translations .

The visibility of the content in Intelligo can be controlled by rules that allow customization of the items based on the user profiles, as well as the management of business policies, rules and laws, by a interpretation engine applied to user questionnaires .

Intelligo Enterprise Server provides a convenient interface RESTful (based on REST or SOAP ) , which return the contents in XML , JSON and HTML5 to power apps and web portals .

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